Export Brand Building
Exports are incredibly important to modern economies because they offer people and firms many more markets for their goods. Companies export products and services for a variety of reasons. Exports can increase sales and profits, and they may even present an opportunity to capture significant global market share. Especially, the brands can represent a country in the international marketplace. Products that cross the national border and reach international can create value for the entire global community.
Hence, having a striking brand look & feel and an effective communication strategy help the brands to increase their visibility in a global audience.
Branding is not only the logo!
The power of branding is when a person buys your product as a habit. It is when your product usability connects to the habits of the user. The succession of a service or a product is based on the market that it targets. Again, the viability of the product/service depends on the differentiation it creates from the competitors. A brand is one of the most fundamental marketing instruments to set this so-called ‘uniqueness’.
What is Branding?
A brand is a perception that consumers have of your business. How are those perceptions created? It is through the picture you have painted about your business, values, ethics, promises, services and products you provide.
So, it’s pretty obvious brand building needs, much attention, and seriousness, as you have to articulate the essence of the business to all the channels that will reach your target audience. Branding goes beyond your logo or the cutout. Therefore everyone should pay attention to branding that increases the value of the business, it provides employees with direction and become memorable for stakeholders.
The power of branding is when a person buys your product as a habit.
It is when your product usability connects to the habits of the user. It needs research, data, information, brainstorms, insights, and ideas, to illustrate your business. It’s the voice and the experience that creates treasured moments for your customer. It’s the tool you can use to convey the right message to the right person at right time.
The power of branding is when a person buys your product as a habit. It is when your product usability connects to the habits of the user.
I have had the privilege of working with Nayomi and her team at BURGUNDY on a number of projects. BURGUNDY is different to the rest in the industry because they flexible, always willing to listen to clients needs and exemplifies innovative thinking. They value long term relationships and as a young company they are willing to learn. I have no hesitation in recommending team BURGUNDY and I am personally looking forward to work with them in the future as well!
Dr Nirmal De Silva Co-Founder & CEO, Paramount Realty, Global Goodwill Ambassador (GGA)
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