Brief

AlgoMerchant, Singapore creates robots to learn, artificial intelligence to diagnose the patterns that have positive return expectancies in the highly volatile stock market.

Challenge

Our task was challenging. We had to understand their market positioning, the competitor landscape in Singapore and especially the ASEAN region as fintech solutions have a high potential to spread across regions.

Solution

We took an energetic and flamboyant approach to break the status quo of the market condition and make a lasting impression on people who visit the website, use the application and check & follow the social media of AlgoMerchant.

AlgoMerchant is a platform that allows aspiring investors to follow investment strategies with consistent track records. Hence, we made the website, mobile application architecture, UX for the web application more customer-centric and easy to use.

The strategic selection of the typography, primary and secondary colour palettes was supportive for AlgoMerchant to go to market with a futuristic fintech solution.