LSEG Technologies

Our challenge was to narrate the story of LSEG Technologies disrupting the Fintech market in the world.

LSEG Technologies belongs to the London Stock Exchange Group. They have created the world’s fastest trading platform disrupting technologies in a similar domain. With that, the brief was given to narrate their innovative story. Our challenge was to tell the LSEG ingenuity story in a feel of a strong, powerful and narrative method.

Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. In addition to giving the customers reasons why they should take the service, why it exists, and why this matters, consistently across all communication.

We looked at the essence of the brand and the most remarkable innovation they came up with to get inspired to craft the narration. With the tremendous innovation, LSEG Technologies has done, it is important to select the perfect powerful approach in the intro, perfect words for the climax and the outro as well. We got inspired by the best in class narrative styles of the time to adapt to the story of LSEG Technology. 

We projected how a Sri Lankan company, pitted against some of the world’s biggest players, including the powerhouse NASDAQ and became the engine of the London Stock Exchange.

We used Google Display Network, Social Media Marketing to take the ingenuity story outside Sri Lanka by having a very precise target audience, who needs to hear about LSEG Technologies.

Brand storytelling is no longer nice to have. It is a need to have, and what will ultimately maximize your business’s visibility, profit, and impact. The visibility of LSEG Technologies among the industry outsiders and insiders increased by 68%. Potential natives got to know about the innovative initiatives that they have come up with through their entrepreneurial journey. Most importantly, Google Advertising had created a huge impact on their story – The Ingenuity Powering the London Stock Exchange.

The digital marketing initiatives that Burgundy had taken to talk about how LSEG Technologies disrupting the FINTECH market in the world, had taken the word out and had supported the organization’s corporate marketing strategy as well.

“We could spread the word out about Sri Lankan innovative stories, across the regions that we targeted as a result many companies selected Sri Lanka to be their offshore destination and to have their extended technology teams in Sri Lanka.”