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HOW TO MAKE A WINNING PITCH?

Make your powerful team win a pitch

Having the option to make selling pitches is the focal point of any organization past the pandemic. Since we are started to keep the business moving, re-check whether you got the best group to pitch your splendid idea to your client. The research says, having a showrunner, an artist and a neophyte are helpful to make a winning pitch.

Showrunner — Knows how it works

Showrunners are a combination of creative inspiration and technical know-how. They always engage with the client in a kind of knowledge duet.
They typically begin the pitch by letting the client respond to memory or some subject, especially with which the showrunner is familiar.
With each response, the showrunner builds the clients’ interest and knowledge to lead him to the core idea of the pitch. The real showrunners are really rare.

Artist — Genuine and takes to an imaginary world!

Artists appear to be thought leaders. They do “thought experiments” with the client by inviting them into an imaginary world. Even though they are not the most polished personality, they are the most creative of the three types. They are honest, transparent. As artists are unique types of personas, it is very difficult for someone who is not an artist to pretend to be one. Genuineness is what makes the artist credible.

The Neophyte — Refreshing

Neophytes present their selves as eager learners. He never shows expertise but impresses the clients for daring to do the impossible. They intentionally exploit the power differential between the pitcher and the client in a good manner. He is always a brilliant, talented student who seeks advice from his mentor. As per research, many entrepreneurs are natural neophytes.

Inspired by a case study of Harvard Business Review — https://hbr.org/2003/09/how-to-pitch-a-brilliant-idea

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